Scotiabank Nuit Blanche


Rendering, 2013

Suitable for all ages

Poetic Media

Small Data – lost in the noise

Rodney Hoinkes - Toronto, Canada

Interactive Installation

Toronto is seen as a collection of neighbourhoods, each with their own identity. Many neighbourhoods are being lost or submerged by historical trends including immigration/intensification (e.g. Liberty Village) and affordability/gentrification (Queen West, Little Portugal.) These trends reduce the connection and value of a specific neighbourhood. The forces for homogenization appear large and overwhelming - big factors, big influences and big new patterns. In the broader world we see the computability of Big Data taking over for detailed study as the driving force of new research and business directions. The unique data points and character are becoming noise. 

What makes your community unique? Or is it? Explore it with up to 8 people in this immersive digital form to see if you think it just follows the trends or charts its own course.

Dr. Rodney Hoinkes has developed next generation award-winning virtual world and immersive exhibitions worldwide for over 20 years.


Daniels Faculty of Architecture, Landscape and Design, 230 College Street (# 066)

This project is indoors.