Semaphore Group

Morse Project

Joel Loblaw - Toronto, Canada
Will Hudson - Toronto, Canada

Light Installation

As a continuation of the themes explored in Semaphore Group's previous Nuit Blanche projects (Project Totem 2008, Gateway 2009, and Semaphore Project 2010), and as a celebration of the centennial of Marshall McLuhan's birth, and using his book The Medium is the Massage; An Inventory of Effects as inspiration, they propose an interactive installation that allows participants to experience a communicating medium that is both literal (letters expressed as periods of light), and also an homage to McLuhan's esoteric thinking and philosophy.

Suitable for all ages