Special Projects

The (Re)Generator Project, 2013

Chinedu Ukabam - Toronto, Canada
Gabrielle Lasporte - Toronto, Canada

Interactive Multimedia Installation

The (Re)Generator Project, 2013

Explore the concept of “RE” (REcycling, REmixing etc) using fashion, visual art, social media & projection. Weave creations into the installation and share examples of “RE”(http://theregeneratorproject.tumblr.com/) using #regenerator2013, #HMRegeneration.

View full project description

The [RE] GENERATOR Project is an interactive multimedia installation that explores the concept of “RE” (REcycling, REmixing, REinventing, REusing, REpurposing etc) using elements of fashion design, visual art, social media and projection mapping. It is guided by the Akan ideology of Sankofa which states, “It is not wrong to go back for that which you have forgotten.”

The [RE] GENERATOR Project will incorporate Gabrielle Lasporte’s organic exploration of “flow” using the Modern Batik technique and Chinedu Ukabam’s digital remix of African patterns and mashup of fashion silhouettes. The installation will close the loop between the creators and their audience, allowing them to “weave” their own inspiration into the installation in real time. A special hashtag will be revealed on the website (http://theregeneratorproject.org) before the installation goes live, making it possible to upload an image or pattern into the installation using Instagram. The selection process will be crowd-sourced using the number of “likes” or comments.

Join the conversation online by sharing  ideas of “RE”, from personal projects to found examples, on the project’s tumblr (http://theregeneratorproject.tumblr.com/) using the hashtag #regenerator2013, #HMRegeneration and #snbto.

Suitable for all ages


H&M; Eaton's Centre, Yonge Street & Dundas Street (Best viewed from the south-west corner of Yonge and Dundas.)

This project is both indoors and outdoors.

Sustainability is an important part of H&M’s offering, and H&M strives to reduce the environmental impact of clothes throughout their lifecycle. Learn more about the H&M Garment Collecting Initiative.